FRIDAY 12 JUNE

Domain and socials secured, ad accounts built, content and launch plan locked. Store is live and taking money. Stock is days away. Last setup day before launch.

0% day done
0/0
boxes ticked
~$6.4k
brand buys
0
streak
~$6.4K SPEND
Block 1 · ~1 hour

Buy the domain + socials

The two assets SR can't launch without. Both deals close in person today, passwords changed on the spot.

Buy systemreboot.com on GoDaddy ~A$3,185 + grab systemreboot.com.au. Start DNS pointing to Shopify same session.
Close the @systemreboot IG deal ~A$3,000. Login transferred, password + email changed to systemreboot2026@gmail.com on the spot.
Claim matching handles while they're free: TikTok, YouTube, X, Facebook page rename. 10 minutes, costs nothing, gone forever after launch.
Set up info@systemreboot.com forwarding once DNS is live.
Block 2 · ~1.5 hours

Build the machines

The ad accounts and email rails. Everything gets connected today so launch week is press-go, not setup.

Meta Business Manager: create SR BM, ad account in AUD / Brisbane time, create Pixel, wire to SR Shopify, test events fire.
Connect the socials (if time allows): FB page + the new @systemreboot IG added as BM assets. Good walkthrough of how Meta + Google actually run behind the scenes. Easily finished solo later if the day runs long.
Google Ads: account shell + Merchant Center + Shopify feed. Nothing runs yet, just rails.
Instant.one: SR email account, connect SR store, draft the "something is coming" teaser for the AU list.
CONTENT
Block 3 · ~1.5 hours · open discussion

Content + launch plan

Nothing gets filmed today and nothing gets assigned. This is a jam session: what's working in the industry, what the launch looks like, what ideas have legs. Whatever direction the content goes, it goes.

What's working in the industry right now: the angles, formats and hooks moving supplements at the moment. Quick scroll through what competitors and big DTC brands are running.
The value of different ad types and especially founder-led ads: why founder story content outperforms polished brand ads, and what that could look like for SR.
The founder story idea: a joint ad or organic post. 18 months building this, only products we actually use that actually work, found methylene blue messy and hard to dose so we fixed it, tested everything ourselves, big plans and products coming, stay tuned. Discuss whether it's an ad, an organic post, or both.
Funny content to widen the net: comedy angles that pull a bigger audience in, not just supplement buyers.
Trial reels + TikTok strategy: post heaps of reels with different hooks, test everything on TikTok, winners get reposted to IG. Volume finds the hits.
Seeding + codes: 20 names to start for free product week one, what the discount codes look like, who's a collab maybe. The network is hundreds deep, 20 is the opening round.
The gummies talk: CBD or melatonin gummies can only ever happen as a separate website running as a USA brand, zero attachment to SR or either name. That's the iWanna playbook. Also ask: are they running Meta ads or TikTok only, and were they ever banned?
Roadmap walk-through: caffeine pouches + hydrogen en route, glasses sample in transit, skincare concept. The full pipeline on the table.
Block 4 · ~45 min · the whiteboard bit

Targets and timelines

Numbers agreed face to face stick. Leave with three numbers and two dates, written down, both phones.

Lock the launch sequence: stock lands → first organic post → teaser email → "we're open" email → paid ads on. Real dates on each.
Set the 90-day target: the weekly revenue number that counts as success, and the number that triggers the next stock order.
Weekly rhythm: content + seeding on one side, ads + ops + orders on the other. Sunday = ads change day.
Money recap, 5 minutes flat: today's buys split 50/50, agree how it settles.

Don't leave without

If the day produces nothing but these six answers it was still worth the drive.

FULL SWEEP

Every box ticked. Go home legends.